Ayesha Laremont, MBA
Marketing Professional /Partner Marketing / Go To Marketing Strategist
RESUME
Professional ​
Info​​
Experienced Marketing Manager skilled in developing and overseeing dynamic multi-channel campaigns to drive sales revenue. Proficient in both B2C and B2B marketing strategies, with a focus on increasing sales, acquiring new accounts, and attracting consumers. Proven track record in brand development and management, maintaining company reputation and presence through strategic messaging and thought leadership content.
Professional Skills
Partner Marketing
Digital Marketing
Content Marketing Demand / Lead Generation Event Management Reporting & Analytics Project Management Go-to-Market Strategy Brand Mangement
Budget Management
Work​
Experience​
INGENICO: ALPHARETTA, GA
​SEPTEMBER 2021 - 2024
CHANNEL MARKETING MANAGER
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Worked closely with strategic partners, resellers, ISV integrators and distributors to develop and execute partner marketing programs aimed at increasing sell-through rates and generating demand
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Managed marketing development funds (MDF) of 1.5M and work closely with partners to create joint marketing and sales programs to increase sales revenue
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Developed and managed a partner portal where partners can access sales, marketing and partner enablement tools and resources - “campaigns in-a-box”
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Defined, managed and supported partner events, with the goal of building the brand, developing sales pipeline and strengthening partner relationships
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Designed a month-long partner SPIFF program that resulted in the sale of over $600,000 excess stagnant inventory
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Established KPIs, develop benchmarks, and regularly analyze all marketing campaigns to provide recommendations for program optimization
Technical Skills
Pardot
Salesforce
Sharepoint
Youtube
Hubspot
Hootsuite
Analytics
Zift
INGENICO- ALPHARETTA, GA
OCTOBER 2019 - SEPTEMBER 2021
CHANNEL Marketing SPECIALIST
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Supported the development of annual marketing strategies, in alignment with sales revenue objectives
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Built go-to-market strategies for new and existing products, including digital media plans, sales enablement, brand awareness, client and industry events, and content creation
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Executed multi-channel marketing campaigns, targeting prospects and customers with content and programs that address their pain points and solve their business needs
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Leveraged HubSpot to effectively implement inbound and outbound marketing programs - i.e. email marketing, landing pages, social media, SEO, etc.
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Leveraged Salesforce to manage leads and their progression to MQLs, SQLs, and closed-won deals
Asbury Automotive Group: Duluth, GA
​September 2018 - 2019
CORPORATE DEVELOPMENT & BUSINESS ANALYST | MARKETING COORDINATOR
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Led and coordinated a series of strategic, purpose-driven B2B marketing campaigns and initiatives, boosting and influencing sales revenue
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Managed marketing annual budget, ensuring funds are allocated to ROI-generating marketing programs and content.
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Supervised the creation of over 200 ads (magazine, PPC and web), banners, brochures, emails, direct mailers and digital assets, in collaboration with design teams
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Developed data-driven, multi-channel / multi-touch marketing strategies that resulted in lead generation and increase sales revenue
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Produce monthly purchasing reports that summarize corporate spending. Analyze over $500,000 in transactions for vendors, company expenses and real estate taxes.
Other Relevant Roles
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Marketing Coordinator | Emerald Expositions | 2016 -2019
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Marketing Communications Coordinator | Georgia Gwinnet College | 2014 - 2015 Marketing
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Communications Specialist | Calvary Adventist School | 2011 - 2014